DeathtoStock_Wired6I’ve got a couple of great essays in the hopper (I know I promised a followup on why Excel is not great for product managers), that will be baked soon, I hope.

But in the meantime, I wanted to let you know about an essay I wrote recently for Mike Smart’s PM 2.0 blog.

What’s the most important thing you should worry about as a product manager? I think you’ll be surprised by my answer – and my examples of markets who have figured that stuff out.

Product managers often place the cart before the horse. We love to think about the product, the features, how “cool” the UI is, and how we can make the product better.

But when it comes right down to it, your product is the third most important thing you should be worrying about.

Yes, you read that correctly. There are two much more important things than your product you should focus on if you want your company to be successful.

Read the rest of the essay here: Love The Problem, Not The Product.

Let me know what you think of this (not so) radical position in the comments!

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