A lot of the books I've read recently are not quite business books, but they are hugely applicable to issues that business face in creating innovative products, getting them to market, and selling them successfully. For example, Made to Stick by Chip and Dan Heath will not only help you understand how ideas or products become sticky, but give you tools for making your ideas sticky. Likewise, their book Switch
provides guidance on helping organizations and individuals achieve change, even in situations where previous change efforts might have failed.
On the other hand, if you want to understand why things seem so strange lately in our world, where people seem to act against their own interest, the CEOs of the recently bailed out financial companies feel they deserve raises, and Donald Trump believes he should be president, you can't go wrong with reading The Invisible Gorilla, by Christopher Chabris and Daniel Simons. The authors debunk five persistent beliefs that people have about ourselves, including that we pay attention well, that our memories are accurate, that confidence implies competence, and that we know as much as we think we do. The insights are incredibly useful in day to day decision-making, since they help us understand how our perceptions can lead us so easily to making the wrong decisions, and how to mitigate the bad influence of our perceptions to make better decisions.
References:
- Made to Stick: Why Some Ideas Survive and Others Die
- Switch: How To Change Things When Change Is Hard
- The Invisible Gorilla: And Other Ways Our Intuition Deceives Us
Hat tip to of Stanford University, and the author of The No Asshole Rule: Building A Civilized Workplace and Surviving One That Isnt
, Weird Ideas That Work: How To Build A Creative Company
, and other classics, for recommending these books on his excellent blog, .


