Image by Alex Osterwalder via Flickr

From the new Lateral Action blog comes “Tyler Durden’s 8 Rules of Innovation“. Brian Clark says:

So why do we find it so hard to break out of our rut and do truly innovative things?

Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside of our comfort zones.

He then points out that Tyler Durden of Fight Club can help us, just like he helped “Jack” in the book and movie, to make that big step.

Tyler’s Fifth Rule of Innovation:

“You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your f*****g khakis.”

When we talk about fear, risk, mistakes, and losing it all, what are we really afraid of? Are we defined by the stuff we own, or would we prefer to be defined by what we accomplish and create for the world?

Do you have a favorite fictional icon on whose quotes you depend for guidance in business or life? I like to remember Rick’s perspective: “The problems of three little people don’t amount to a hill of beans in this crazy world.”

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